Exciting moment this week when we took to the streets of Oxford with our 4step location-based iPhone app to test out the first build.
The treasure hunt of following the GPS markers in the Augmented Reality view of the app worked brilliantly well. We have to make some adjustments to the trigger range when users arrive at the key locations, due to variability in GPS accuracy (which is device dependent as well as connection dependent)
Final outstanding task for our developers is to connect up the “Achievement Unlocked” prize when people discover one of the video locations to the Dancin’ Oxford Festival web site. I’m really interested to see how people respond to the game mechanic of the app – if our user enters a Player name in the introduction screen of the app, their successful visits will be reported and listed on the Festival web site with the aim of engaging more visitors to join the Digital Dance Trail.
There’s so much to be learned from an actual field test of a project like this, from how comfortable it is to hold your mobile phone out in front of you while you follow the floating pointer to the location, to gaining an awareness that this is actually a slightly hazardous way to walk through a busy City Centre – Disclaimer Note added to the app !







